Jurgen Wolff

Jurgen Wolff is a writer, teacher, and hypnotherapist. His goal is to help individuals liberate their own creativity through specific techniques that can be used at work as well as at home. His recent books include "Focus: the power of targeted thinking," a W. H. Smith best-seller, and "Your Writing Coach".
Remember those resolutions you made?
04 Feb 2021
The chances are that the resolutions you made on Jan 1 are already distant memories. But if you want to avoid making the same resolutions again next year, here’s a simple, four-step process to get you back on track.
The creativity success manifesto
16 Apr 2019
Whether you want to write a best-seller or launch a new business venture, success in any kind of creative endeavour depends on some common factors. Understand these and your chances of hitting the jackpot will be multiplied.
Twelve ways to cure procrastination
16 Jan 2018
The number one reason we often fail to achieve what we know in our hearts we could is procrastination. Here are a a variety of approaches to help you confront what can be a complicated beast.
Why people don't want your new idea (and how to change that)
07 Apr 2017
If you come up with a new idea, more often than not you'll meet tremendous resistance. So here are some strategies to disarm the idea-killers, neutralize the objections and get your ideas taken seriously.
Practice doesn’t make perfect
21 Jul 2014
Can putting in 10,000 hours of practice make you a master of your craft? Malcolm Gladwell claimed it could, but sadly his assertion simply doesn’t hold water. Practice can’t make up for a lack of natural ability - which is why playing to your strengths is so important.
The truth about failure
10 Jul 2014
We hear a lot these days about the up-side of failure and how we can learn from it. But failure isn’t such a neutral experience, which is why nobody wants it. So perhaps it’s time we reconsidered our whole definition of what success and failure actually mean.
Six signposts to greater creativity
16 Apr 2014
How others describe their creative process can be a useful guide for our own journey to greater creativity. So here are six quotes about creativity and some practical ideas to help us put their messages to work.
New year brainstorm: things to change, things to stop
08 Jan 2014
With every new year we think about things we want to add to our lives. But sometimes it is just as important to subtract something. So here are some ideas that may help you do both and to look back upon 2014 with satisfaction when next January rolls around.
Autumn brainstorm: self-discipline and anxiety
31 Oct 2013
If you think you have an issue with self-discipline, read on. Because the real problem may be something else. And if daily annoyances see your anxiety levels shooting up, here's a simple remedy to help you regain your equilibrium.
July brainstorm
22 Jul 2013
It's hard to believe that we have already passed the mid-point of the year. Do you have any goals you set at the start of the year that have been forgotten? Most of us do. But instead of abandoning them until the start of the next year, what about using them in a positive way?
Spring brainstorm
27 May 2013
This month's tips for creativity and productivity include breaking the rules, seizing the moment, finding an online mentor and getting over the slump.
April brainstorm
15 Apr 2013
This month's tips include two insights into how to cure procrastination, why being different can often pay off, how realistic (not positive) thinking is what we need in times of crisis and why you should never let your past dictate your future.
March brainstorm
13 Mar 2013
This month, some thought about our reality and how to make it more colourful, the dark secret that the success gurus never mention, the most important factor in achieving real productivity and how changing the size of the problem can help you get out of a rut.
February brainstorm
15 Feb 2013
This month, an argument for going against the flow, some suggestions for overcoming procrastination, why you should give yourself some time treats, how to make a creative project more appealing and what it means to have your own personal 'creative license'...
December brainstorm
19 Dec 2012
In his last bundle of ideas this year, Jurgen muses on the importance of random events, the beneficial effects of getting out in nature, some ways to escape a creative block and why working in a coffee shop can help you be more creative.
September brainstorm
17 Sep 2012
This month, some thoughts about cover versions, the balance between individual and group creativity, how to solve problems in your sleep and a cure for bad moods.
August brainstorm
13 Aug 2012
This month, some ways to fix our broken way of working, the question you may be forgetting to ask yourself – and why it is so important - why you should dress for a party every day and an approach that could make networking both painless and profitable.
June brainstorm
21 Jun 2012
This month, the benefits of not following the heard, what neuroscience has discovered about how we come up with ideas, making better use of those odd chunks of time and how to reinforce your willpower.
May brainstorm
23 May 2012
This month, Jurgen focuses on how you can shake up your thinking. When you know too much about a topic it's hard to be open to new ideas. So how can you forget what you know? Let's look at three methods.
April brainstorm
19 Apr 2012
This month, in praise of the 'old school' way of doing things, why washing your hands matters, when to give up and why sometimes, a limitation can be an advantage.
March brainstorm
05 Mar 2012
This month, some thoughts about taking risks, inspiration to help you overcome obstacles and barriers to creativity, a new take on the 'to-do' list and some words of wisdom from Bruce Lee.
February brainstorm
14 Feb 2012
This month, Jurgen explores how you can tame your big idea, reveals some surprising new findings that could change your view on when you are at your most creative, suggests some unusual ideas for presents and stands up for introverts in an increasingly noisy world.
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