Employer Brand

Becoming an employer of choice

A couple of weeks ago, Wayne Turmel spoke to Joyce Gioia, President of The Herman Group, for our last podcast of 2009, about the ways your organization can become an employer of choice in 21010 – and why, despite the recession, this matters. Knowing just how quickly most New Year's resolutions get forgotten, here's a reminder of her salient points.

Why helping your redundant workers is the right thing to do

Supporting redundant workers through outplacement services is not just morally right, its a highly effective way of retaining and motivating those left behind.

Green credentials can boost employee loyalty

With rising fuel prices hitting workers' wallets, an employer's green credentials are becoming an increasingly important retention tool as well as something nice to have from a brand perspective.

If they like the brand, they'll join you

Even for senior managers, a company's reputation is almost as important as the amount of money they are offering when it comes to deciding whether or not to accept a job.

Poor interviewers driving away talent

Many organizations are fatally undermining their recruitment and retention efforts because inept or downright rude interviewers are making a negative first impression with job seekers.

Job seekers give thumbs-down to lazy employers

For all the talk about the importance of employer brands and the difficulty in attracting talented staff, the depressing reality is that a quarter of job seekers believe that they have been badly treated by a prospective employer.

Younger workers benefit from departure of Baby Boomers

Short-sighted hiring practices are meaning that U.S companies are shooting themselves in the feet when it comes to attracting talented staff.

Culture and reputation count more than money in war for talent

A company's reputation and its workplace culture are more important than pay and benefits when it comes to attracting top talent, new research has suggested.

Bad recruitment methods alienate graduates

Almost a quarter of British graduates hunting for jobs have walked away from potential employer because they had been put off by the organisation's behaviour during the recruitment process.

Surviving Generation-Y

If you really want prepare your organisation to deal with the havoc that the newest generation of workers is causing in offices across the globe, try taking your leadership team and the HR Director shopping.

Avoiding the stress of Generation Why

Companies are just beginning to wake up to the havoc that the newest generation of workers is causing in offices across the globe. And adapt they must, because it is they who will dominate the workforce for the next 70 years or so.

Not bad for a McJob?

As a new study is published suggesting that working at McDonald's has a positive impact on the development of young people, the fast food giant is also using the iconic location of Piccadilly Circus in London to promote itself as a good employer.

Rude, aggressive, bad mannered: welcome to the modern workplace

British workplaces are becoming infested with aggressive, rude, bullying behaviour at all levels, a new study has suggested.

UK employers failing to take complaints seriously

Private and public sector organisations in Britain are failing to keep pace with their customers' complaints, at a time when the volume of complaints and sense of urgency are rising sharply.

Finding an organisation worth working for

Hidden behind the endless talk of organisational values are profit-driven, high-pressure labour camps trading paychecks - and diminishing perks – for your soul. All of which means that uncovering a company's corporate culture is a critical task for today's job searcher. As important as the job itself.

Latest book podcasts

More Podcasts

Vish Alluri: The Enlightened Manager

Vish Alluri, co-author of ‘The Enlightened Manager', discusses a thoughtful approach to management which draws on the teachings of the philosopher, Jiddu Krishnamurti.

Steve Cockram: the Voice-Driven Leader

Steve Cockram, co-founder of Giant Worldwide, talks about his latest book, 'The Voice-Driven Leader' and explains how to create environments in which every voice gets heard.

What is Relationship Currency?

Keynote speaker and transformational coach, Ravi Rajani, talks about his new book, 'Relationship currency: five communication habits for limitless influence and business success'.

Hone - how purposeful leaders defy drift

We dive into the new book from Deloitte's Geoff Tuff and Steven Goldbach, 'Hone - how purposeful leaders defy drift'.

Employers need to woo green talent

Being able to show you have green credentials is becoming increasingly important for employers looking to become a destination of choice for today's job-seekers, new research has suggested.

Being the best is a journey, not a destination

As UK Businesses battle it out for the title of Best Employer, the message is that benefits, policies and mission statements mean very little if organisations don't create an authentic atmosphere of trust and communication.

Staff give retailers the thumbs down

Retailers looking for answers as to why holiday sales were not as high as expected this Christmas might want to look at their management styles and ask themselves why so many of their staff give their companies the thumbs down as places to work.

Employee welfare and the economic cycle

The immediate outlook for job-seekers may not be the only casualty following the recent, somewhat surprising nudge upwards in the unemployment figures in the UK. It could also be that the priorities for motivation and the 'employer brand' take a knock.

A road map for employee engagement

Now that we have identified the key drivers of employee engagement, how can we start to create – and implement - a road map for achieving outstanding organisational performance?

Employee engagement: the what, why and how

Employee engagement is the new Holy Grail for organisations worldwide. But what exactly does it mean? Why is it so important? And if you haven't got enough of it, how can you get some more?

Make your employer brand more about substance and less about spin

Employers need to become much clearer and consistent about how they manage their workers and what they want from them if they are to make the most of their employer brand, the man who coined the term has warned.

Summer heat creating ever more casual offices

The days of sweltering through the summer in a suit – whether male or female – may be numbered as an increasing proportion of workers are using the excuse of hot weather to dress down in offices.

More pride in private sector companies

Workers in the private sector have more confidence in where their organisation is going and feel greater pride in the job it is doing for customers and clients than their public sector counterparts.

Predictions for the working future

For an excellent précis what our working future will look like, take a look at the 23 Theses about the future of work over on the Future of Work Blog.

No to O2

Hot on the heals of a recent survey revealing that almost six out of 10 employees in the telecoms sector have experienced symptoms of over-work or burnout in the last six months, it seems that UK mobile telecoms company, O2, is doing its best to prove the grim findings right.

Free agents shun traditional employment

Traditional employment is coming under increasing pressure from the flexibility, personal convenience and personal satisfaction offered by 'free agent' and entrepreneurial lifestyles.

Wanted: superhumans

Take a page of job ads; cut off the company logos and corporate flannel surrounding each and just read the copy relating to the job ads. You'll find it almost impossible to differentiate between them.

Stuff your job!

Last week a report from Age Wave and The Concours Group concluded that a growing number of young Americans are dissatisfied, disengaged and unproductive, to the extent that many constitute a negative influence in the workforce.

Meaning and the experience of brand

So what about brand energy? It should be all about building a 'platform of meaning' between customers and organisations. Most of what I experience however - service, communications or both - creates the sinking feeling of brand entropy.

Latest book reviews

MORE BOOK REVIEWS

Relationship Currency

Relationship Currency

Ravi Rajani

In an era where AI can draft emails and manage our schedules, 'Relationship Currency' is a timely reminder of the importance of investing in genuine human connection.

Hone - How Purposeful Leaders Defy Drift

Hone - How Purposeful Leaders Defy Drift

Geoff Tuff and Steven Goldbach

In a business landscape obsessed with transformation and disruption, Hone offers a refreshingly counterintuitive approach to today's organisational challenges.

The Confidence Myth

The Confidence Myth

Ginka Toegel

How can women leaders break free from gendered perceptions? Professor Ginka Toegel’s new book challenges the narrative that female leaders lack confidence or that women need to "fix" themselves, arguing for a fundamental shift in how organisations recognise and reward competence.