Dawna talks to Max Mckeown about his new book, "Adaptability". They discuss how, by being creatively adaptive, even apparently hopeless situations can be transformed into radical change and explore the value of adaptability for today's businesses.
In an environment of absolutes such as "adapt or die", there is room for creativity and a higher level of awareness. Max Mckeown, author of Adaptability, shares stories that show how, by being creatively adaptive, even apparently hopeless situations can be transformed into radical change.
Adaptability can open up possibilities when there appears to a single option while, moving from idea to execution without being clear on the context can result in case examples like Borders versus Amazon. Loaded with practical examples, Max dives deep into what the value of adaptability is for business now.
As well writing several ground-breaking books, Max Mckeown is also a sought-after speaker on subjects including strategy, innovation, leadership and competitive advantage. He has been elected to the customer service hall of fame and as a star of human resources.
Today, he is a fellow of the RSA with an MBA and PhD from Warwick Business School. He has been featured on national and international radio, television and newspapers. His books include: 'Adaptability', 'The Strategy Book', 'The Truth About Innovation', Unshrink, 'Why They Don't Buy' and 'E-Customer'.
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