Why Corporate Cultures Fail to Adapt

While companies aspire to engage their employees, use crisis to innovate or accelerate their speed to market, many simply fail to implement the changes necessary to achieve their goals. Why?

While companies aspire to engage their employees, use crisis to innovate or accelerate their speed to market, many simply fail to implement the changes necessary to achieve their goals.

Why? Because we have two minds. Every employee has two minds and so does every corporation in their culture. When the two minds are aligned the goals are readily achieved. Trouble is one of those minds operates invisibly. Embedded habits, beliefs and assumptions drive the car of performance.

Dr. Bruce Lipton, cellular biologist, explains.