For companies waiting for the tough times to get going, now is the perfect time to reflect on the cultural beliefs that engage Gen Y, especially those empowered by passion and a sense of purpose to tackle the larger global issues.
A crisis provides a great opportunity to innovate. As a follow-up to my last interview with Gavin Hollett, Gen Y Duncan Penn describes radical transparency as the way to engage his generation, the frustrations of not having information when you want it and the emergent role of Gen Y-run non-profits as vehicles for corporate marketing dollars.
For companies waiting for the tough times to get going, now is the perfect time to reflect on the cultural beliefs that engage talent, especially talent empowered by passion and a sense of purpose to tackle the larger global issues.
Evolutionary Provocateur
