CPOs: leadership in a challenging landscape

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Mar 17 2025 by Emma Burrows Print This Article

HR is evolving faster than ever, and Chief People Officers are at the heart of this transformation. In an era of permacrisis – where economic shifts, technological advancements, and workforce expectations are constantly in flux – CPOs have an opportunity to redefine their role as strategic business leaders. The demands are high, but so are the possibilities for those who embrace change with confidence and foresight.

Organizations need CPOs who don’t just react to change but actively shape the future of work. By focusing on leadership development, workforce agility, and AI-powered decision-making, HR leaders can drive real impact and position their companies for long-term success.

Shifting HR’s Focus to Business Strategy

For too long, HR has been perceived as a support function rather than a key driver of business success. Today’s most effective CPOs are those who align HR strategy with overall business objectives, ensuring that workforce planning, leadership pipelines, and employee experience are directly linked to company growth.

Yet, a Heidrick & Struggles survey found that more than one-third of CEOs and boards lack confidence in their company’s ability to meet strategic goals, with leadership development and workforce planning among the biggest concerns. At the same time, only 4% of CPOs feel their executive succession planning is fully effective – a signal that HR must take a more proactive approach in shaping leadership for the future.

The good news? CPOs are well-positioned to drive this shift by prioritizing business impact over traditional HR processes. I believe engaging with the C-suite as a strategic partner and using data-driven insights to inform workforce decisions can elevate HR’s influence across the organization.

Embracing AI and Automation for Smarter HR Decisions

AI is transforming how HR functions, offering new opportunities to streamline operations, enhance workforce planning, and improve employee engagement. Despite this, 51% of business leaders – and 54% of HR leaders – say their AI adoption isn’t happening fast enough, largely due to a lack of expertise.

Rather than viewing AI as a challenge, forward-thinking CPOs see it as an enabler. AI can enhance decision-making, automate administrative tasks, and provide predictive insights into hiring, retention, and leadership development. Companies that integrate AI into HR strategies are already seeing productivity gains of up to 15%, freeing HR teams to focus on higher-value strategic initiatives.

Developing a Stronger Leadership Pipeline

With Baby Boomers retiring and not enough Gen X leaders to replace them, Millennials are stepping into executive roles earlier than ever. However, leadership pipelines aren’t keeping pace with this transition. Nearly half of CEOs lack confidence in their company’s succession planning, and 42% of HR leaders say leadership development isn’t a priority because it’s not tied to immediate business needs.

To future-proof their organizations, CPOs must take a long-term approach to leadership development. Investing in AI-driven talent analytics, redesigning career pathways, and fostering leadership agility will ensure that companies always have the right people ready for the next stage of growth.

Strengthening HR’s Role in Business Success

HR’s influence continues to grow, but CPOs must clearly demonstrate their value in driving business results. This means shifting the conversation from culture and engagement to measurable business outcomes – such as how workforce strategies improve productivity, innovation, and financial performance.

For example, one organization saw a 15% productivity boost after implementing AI-driven HR solutions. Companies that leverage predictive analytics for workforce planning can significantly reduce turnover costs and improve leadership succession. By consistently linking HR initiatives to tangible business success, CPOs can reinforce their role as essential strategic leaders.

The CPO’s Five-Year Plan for Leading in Permacrisis conditions

To thrive in today’s unpredictable business landscape, CPOs should focus on five key priorities:

  1. Align HR with business strategy. Prioritize workforce agility, AI adoption, and leadership development to drive company growth.
  2. Make leadership pipelines a strategic asset. Invest in long-term succession planning and AI-driven talent forecasting.
  3. Embrace AI and digital transformation. Equip HR teams with the skills to integrate AI into decision-making and optimize operations.
  4. Demonstrate HR’s financial impact. Showcase how workforce strategies directly contribute to profitability, innovation, and competitive advantage.
  5. Lead with confidence and collaboration. CPOs must engage proactively with the C-suite and take an active role in shaping company direction.

HR’s Next Chapter: Opportunity in Uncertainty

The future of HR isn’t about keeping up – it’s about leading. CPOs who embrace change, leverage AI, and build resilient leadership pipelines will be the ones who shape the organizations of tomorrow. In a world where permacrisis is the new normal, the most successful HR leaders will be those who turn uncertainty into opportunity, guiding their companies with clarity, adaptability, and strategic foresight.

About The Author

Emma Burrows
Emma Burrows

Emma Burrows is a Partner with leading executive search firm Heidrick & Struggles. Based in Brussels, she is the regional leader of the Human Resources Officers Practice in Europe and Africa. She is also a member of the global CEO & Board of Directors Practice.