Companies in the USA are waking up to the realisation that doing more to promote work-life balance by offering flexible working, reduced work weeks and other benefits is one of the most effective ways to recruit and retain the best employees.
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Tracking the top 100 family-friendly companies in its 18th annual survey, US Magazine Working Mother says that all 100 offer flexible working options compared to only 55 per cent of US companies as a whole.
As Ted Childs, vice president of global workforce diversity at IBM says, "this is not a feel-good program for us, this is about getting the best talent, the most sought after talent, and keeping them happy at our company."