Skip to main content

HR and corporate branding

Sep 11 2003 by Brian Amble
Print This Article

The first article in what looks like being a very useful three-part series looking at the role HR can play in corporate branding has just been published by the Electronic Recruiting Exchange.

The articles are rooted in the assertion that "one of the few remaining ways companies can differentiate themselves is through the customer service experience their employees provide."

Electronic Recruiting Exchange | Becoming a Branding Partner: How HR Can Contribute To The Corporate Branding Process

Related Categories

Latest book reviews

MORE BOOK REVIEWS

Relationship Currency

Relationship Currency

Ravi Rajani

In an era where AI can draft emails and manage our schedules, 'Relationship Currency' is a timely reminder of the importance of investing in genuine human connection.

The Confidence Myth

The Confidence Myth

Ginka Toegel

How can women leaders break free from gendered perceptions? Professor Ginka Toegel’s new book challenges the narrative that female leaders lack confidence or that women need to "fix" themselves, arguing for a fundamental shift in how organisations recognise and reward competence.

Super Adaptability: How to Transcend in an Age of Overwhelm

Super Adaptability: How to Transcend in an Age of Overwhelm

Max McKeown

Max Mckeown's heavyweight new book draws from neuroscience, psychology and cultural evolution to develop a practical framework for human adaptability.