Skip to main content

BA: sorry isn't enough

Jul 30 2003 by Brian Amble
Print This Article

It seems to have taken a while for somebody to state the obvious about the British Airways dispute, but the prize goes to Michael Skapinker writing in today’s FT.

"It is the job of the chief executive to know when his staff are that unhappy," he says. "What is even clearer is that the customers could not care less who was to blame. When they are sweating, exhausted and fed up, they expect someone senior to take charge and tell them what is happening."

FT Online | Half-baked apology that wasn’t worth the wait

Related Categories

Latest book reviews

MORE BOOK REVIEWS

Why Start-ups Fail: Avoiding the Traps on the Path to Commercial Success

Why Start-ups Fail: Avoiding the Traps on the Path to Commercial Success

Bernie Bulkin

Around nine out of 10 startups fail, but as Bernie Bulkin argues in his new book, many of these failures are preventable. Exploring the major reasons why start-ups fail and how to avoid them, this book is a must-read for any entrepreneur.

Strategy Is a Verb: Notes from the Front Line

Strategy Is a Verb: Notes from the Front Line

Martin Weigel

In this exploration of modern brand strategy, creativity, leadership and business thinking, Martin Weigel argues that strategy is not a process or a template, but a discipline of action, judgement, imagination, and consequence.

Resilient Optimism

Resilient Optimism

Michelle Gielan

In Resilient Optimism, Michelle Gielan argues that optimism is not blind positivity or wishful thinking. It’s a practical, science-backed set of behaviours that help people to stay steady, focused and effective in difficult times.