Skip to main content

Watch out! Corporate fallout detected!

Jul 29 2003 by Brian Amble
Print This Article

We love this one!

James Patten, a PhD Candidate in the Tangible Media Group at the Massachusetts Institute of Technology (MIT) Media Lab has come up with a "Corporate Fallout Detector" that scans the barcode on consumer products and emits a Geiger-counter-like sound of varying intensity based on the social or environmental record of the manufacturer.

The hand-held device is made from a barcode scanner in an old computer case that also contains pollution and corporate ethics databases on which to base its judgement.

Why did he do it? "It's difficult for consumers trace corporate actions through the maze of corporate ownership, and find who is really responsible," he says.

A prize awaits the first person to get hold of one of these and go round a supermarket scanning breakfast cereal packets . . .

James Patten's Corporate Fallout Detector

Related Categories

Latest book reviews

MORE BOOK REVIEWS

The Enlightened Manager

The Enlightened Manager

Vishwanath Alluri and Harry Eyres

Can we truly manage others without first understanding ourselves? This is the question at the heart of a book that takes an unconventional approach to management by drawing on the teachings of the teacher and philosopher, Jiddu Krishnamurti.

Super Adaptability: How to Transcend in an Age of Overwhelm

Super Adaptability: How to Transcend in an Age of Overwhelm

Max McKeown

Max Mckeown's heavyweight new book draws from neuroscience, psychology and cultural evolution to develop a practical framework for human adaptability.

The Confidence Myth

The Confidence Myth

Ginka Toegel

How can women leaders break free from gendered perceptions? Professor Ginka Toegel’s new book challenges the narrative that female leaders lack confidence or that women need to "fix" themselves, arguing for a fundamental shift in how organisations recognise and reward competence.