To coach or not to coach

Sep 16 2011 by Brian Amble
Print This Article

If you were offered the services of an executive coach, would you jump at the chance? According to a new survey, most of us would. But a significant proportion of executives sometimes refuse the coaching their employer offers.

A survey by AMA Enterprise of senior managers and executives at 230 American organizations found that a almost two-thirds of employees seldom or never decline coaching when it is offered. But that leaves around a third of executives who are less convinced of the benefits of coaching and who will sometimes refuse to accept it.

AMA Enterprise's Sandi Edwards said that while smart executives recognise that coaching can be a key to their advancement, coaching engagements still need to be handled with tact.

"So long as the objectives for the initiative are transparent for all involved, our experience has been that most coaching assignments are well–received," she said.

Individuals often ask for coaching support, too, said Edwards.

"It seems people request coaching more often than refuse it. Indeed, I think we can infer from our data that people are twice as likely to request coaching as refuse it."

But the survey also found that coaching is usually kept secret at two-thirds of organizations and sometimes secret at a quarter. So why the secrecy? Is there still a stigma or ambivalence around coaching, despite its gaining ground as a sign of status?

Related Categories

Older Comments

'So why the secrecy? Is there still a stigma or ambivalence around coaching, despite its gaining ground as a sign of status'

Stigma or ambivalence? No, fear. 'Stigma' and 'ambivalence' are avoidance reactivity responses triggered by one's fear around the process.

peter vajda atlanta, ga

I think many managers have two questions about coaching: What does 'coaching' really mean in a business environment? And, What can it do for me?

Lacking a clear answer to those two questions leads to apprehension, possibly to perceived stigma and maybe even to fear.

Andrew Munro UK

Latest book reviews

MORE BOOK REVIEWS

Lead Like Julius Caesar

Lead Like Julius Caesar

Paul Vanderbroeck

What can Julius Caesar's imperfect story - his spectacular failures as well as his success - tell us about contemporary leadership challenges?

The Voice-Driven Leader

The Voice-Driven Leader

Steve Cockram and Jeremie Kubicek

How can managers and organisations create an environment in which every voice is genuinely heard, valued and deployed to maximum effect? This book offers some practical ways to meet this challenge.

Relationship Currency

Relationship Currency

Ravi Rajani

In an era where AI can draft emails and manage our schedules, 'Relationship Currency' is a timely reminder of the importance of investing in genuine human connection.