Skip to main content

A posh accent will no longer help you up the greasy pole

Mar 29 2005 by Nic Paton
Print This Article

An education may be the one thing you can never have taken away, but developing a plummy accent alongside it appears to have become more of a hindrance than a help to the modern business leader, according to a poll.

The survey by executive communications consultancy The Aziz Corporation found almost half - 49 per cent - of UK company directors and senior managers believe having a posh or upper-class accent can hold you back when it comes to succeeding in business.

But having a working-class accent is considered even worse, with more than eight out 10 - 86 per cent - of those polled feeling it was a disadvantage in business, while 64 per cent believed a neutral accent gave you a strong advantage.

Having a cheerful and upbeat manner or a good sense of humour also put you at an advantage, the poll found.

Aziz Corporation chairman Professor Khalid Aziz said: “The days when merely speaking with ‘the right accent’ was a pre-requisite to rising in the business world are now all but gone, although being an effective communicator is still paramount.

“It is therefore much more important that business leaders have a powerful personality, humour and presence. Being classless in business merely allows these other, more valuable, qualities to shine through.”

Related Categories

Latest book reviews

MORE BOOK REVIEWS

Resilient Optimism

Resilient Optimism

Michelle Gielan

In Resilient Optimism, Michelle Gielan argues that optimism is not blind positivity or wishful thinking. It’s a practical, science-backed set of behaviours that help people to stay steady, focused and effective in difficult times.

Strategy Is a Verb: Notes from the Front Line

Strategy Is a Verb: Notes from the Front Line

Martin Weigel

In this exploration of modern brand strategy, creativity, leadership and business thinking, Martin Weigel argues that strategy is not a process or a template, but a discipline of action, judgement, imagination, and consequence.

Why Start-ups Fail: Avoiding the Traps on the Path to Commercial Success

Why Start-ups Fail: Avoiding the Traps on the Path to Commercial Success

Bernie Bulkin

Around nine out of 10 startups fail, but as Bernie Bulkin argues in his new book, many of these failures are preventable. Exploring the major reasons why start-ups fail and how to avoid them, this book is a must-read for any entrepreneur.