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The Next Big Thing Is Really Small

by: Jack Uldrich and Deb Newberry

Random House Mar 2003

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Cover of The Next Big Thing Is Really Small

Nanotechnology is set to have a huge impact on the way that businesses operate - causing a re-think into what the core-business is, what the required skills are and how competitors are viewed.

Not only will the impact mean that existing products become stronger but it will increase the possibility of creating new products.

How does this work? Nanotechnology is based on the principal that the manipulation of material at the atomic level will cause change at every level. For business, this is a radical means of increasing productivity and generating profit.