Purple Cow – Transform your business by being remarkable

Being safe is risky. Boring always leads to failure. Very good is an everyday occurrence and hardly worth mentioning. To be a Purple Cow is to be remarkable.

In our data-deluged world, advertising is no longer able to help you market average products to average people. The mass market that built so many great brands can no longer sustainable. You can choose to waste your time and money with an advertising-based strategy, or choose a different path.

Your company, your brand and your career need something besides jingles, slogans and pretty ads to cut through the clutter. Only the exceptional, the amazing and the remarkable have the chance to build awareness, word of mouth and profits.

Seth Godin advocates that you to put a Purple Cow into everything you build and everything you do, to create something truly noticeable for the most profitable and influential market. For big results it's time to think small, explore the limits, ask 'why not?', tell the truth and find things that are 'just not done' in your industry and start doing them.

A manifesto for marketers, Purple Cow is for those who want to develop and sell products that are worth marketing in the first place.